It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. Every digital marketer knows that social media is constantly evolving. Social media have transformed marketing. Since its inception in 1996, social media has managed to infiltrate half of the 7.7 billion people in the world. Social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to the number passing 4.48 billion users in July 2021. Their popularity is still growing. 4.66 billion people around the world now use the internet, of those users 316 million new users have come online within the last 12 months. Facebook is the most popular social media platform. Users spend an average of two hours and 25 minutes on social media a day. 500 million daily active Instagram stories are uploaded worldwide. 91% of social media users access social media channels through mobile phones. Effect of social media on teenagers is trivial at present.

Gokul JL

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