Can you come up with possible Advantages and Disadvantages of Brand marketing? Effective Brand marketing elevates a business and builds recognition and loyalty. Customers are attracted to brands that share similar values with them. When we showcase what we truly value through our branding, customers will develop an emotional connection with us. Brand marketing gives a Competitive edge in the market, it provides Easy introduction of new products with customer loyalty and shared values. It also Enhances credibility and ease of purchase. The biggest disadvantage of Brand marketing is that it involves huge costs because brands are not created in a matter of time, it takes time and companies have to spend huge sums on advertising and publicity to popularising these brands, there is Limited quality flexibility and Changing the perception for the brand is hard. Brand limits define the content-related, the thematic, and ethical framework within which a brand functions. It should always keep a close watch to never overstep this boundary and prevent its credibility from being jeopardized.

Abhijith S

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