"The seven Ps of marketing take a closer look at the overall marketing strategy by considering the following: Place, Promotion, Price, Physical Evidence, Process, People and Product. A company’s marketing strategy must be focused on its customers. They must view them as a person. There must be enough consistency and there shouldn’t be any mixed signals. Creativity should be highly used. In order to reach a global audience, specific marketing must be done to specific cultures, accurate communication must be the made to the people or the customers. Change is the only constant thing and it must constantly be done to accommodate different demands and finally Channel, we must have contacts and access to different people."

Rayhan E.R

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