7 Cs of Marketing (Customer) - 02

Diagrams | English

The marketing strategy of a company must be centred on its customers. The marketer must understand the customer as a person, not just as a segment of the market. Once a company understands its target customer, it can tailor its product or service, as well as its brand, to appeal to that customer. Adapting to the target customer's needs must be a continuous process if businesses are to succeed.