Following through on your commitment is a fundamental ethical tenet. However, failing to deliver on your promises becomes unforgiving in the business world. It is nearly impossible to regain a customer's trust in a brand once it has been lost. As a result, the credibility of marketing communication is critical for business success. Because there is so much information available online, online businesses are more vulnerable to credibility threats. Customers can compare a market offering to a variety of others. If a company's marketing communication is not credible, it can have a negative impact on its reputation. Online platforms are an effective tool for spreading these reviews like wildfire. As a result, credible marketing collaterals serve as a foundation for business success.

Onix Samuel

2K resources

0

0

0

Like