In today's business environment, managing a company has become one of the most difficult tasks. Global markets are becoming increasingly crowded. With each passing day, the competition becomes more intense. Every year, thousands of new businesses enter the market, causing congestion in existing market channels. As a result, many stakeholders are banking on the market's limited potential. The market is not growing at the same rate as the economy. As a result, marketing strategies must be more creative and comprehensive in order to produce positive results. the 7 Cs of marketing are customer, convenience, cost, credibility, communication ,connection and change.

Onix Samuel

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