People believe that communication is distinct from marketing and has more to do with other business dealings. Marketing communication, on the other hand, is an essential component of any company's operations. A marketing strategy that includes clear and precise communication yields the desired results. Similarly, effective communication with internal and external stakeholders contributes to the creation of a positive brand image. It fosters consumer trust, resulting in loyal customers for a brand. Proper communication is required to increase a company's customer lifetime value. People trust brands that communicate with their customers on a regular basis. They believe they are a part of the larger philosophy underlying a brand's market perception.

Sreerag KJ

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