Any product in the market needs a proper set of actions that promotes its sale in the market. It promotes the product in the market in such a way that there is higher production and sale of the product. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. All the elements of the marketing mix influence each other. They make up the business plan for a company and handled right, can give it great success. However, on the other hand, if it is handled wrong, it would take years for the company to recover. The marketing mix needs a lot of understanding, market research and consultation with several people.

Darwin Issac

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